Privacy Policy

1. Introduction

Welcome to Elite Tours ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services to connect with local guides and book authentic experiences in Kenya.

By using Elite Tours, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Book experiences or connect with guides
• Fill out forms on our website
• Subscribe to our newsletter
• Contact our customer support

This information may include:

• Name and contact information (email, phone number)
• Payment information (processed securely through third-party payment processors)
• Profile information (nationality, languages spoken, travel preferences)
• Booking history and itinerary details
• Reviews and ratings
• Communication with guides and support team

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Facilitate bookings and connect you with local guides
• Process payments and send transaction confirmations
• Provide customer support and respond to inquiries
• Send booking confirmations, updates, and important notices
• Improve our website and services
• Personalize your experience and provide recommendations
• Send marketing communications (with your consent)
• Detect and prevent fraud and ensure platform safety
• Comply with legal obligations
• Analyze usage patterns and optimize user experience

4. Information Sharing and Disclosure

We may share your information with:

4.1 Local Guides

When you book an experience, we share necessary information with your guide (name, contact details, booking details) to facilitate the service.

4.2 Service Providers

We work with third-party service providers who assist us with:

• Payment processing (M-Pesa, Stripe, PayPal)
• Email communications
• Analytics and website optimization
• Customer support tools
• Cloud hosting services

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure password hashing
• Regular security audits
• Access controls and authentication
• Secure payment processing through PCI-DSS compliant providers

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your personal data
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at privacy@elitetours.co.ke

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings. Types of cookies we use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Significant changes will be communicated via email.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

13. Data Protection Officer

For EU residents or GDPR-related inquiries, you can contact our Data Protection Officer at:

Email: dpo@elitetours.co.ke